The name “Ofuure” immediately caught my attention, given its ethnic Edo roots, which resonate with my own heritage. Known for its Afro-futuristic designs, the brand lives up to its name.
While iconic fashion designers like Dolce & Gabbana, Louboutin, Amiri, and Givenchy are renowned, I often tire of struggling with their foreign pronunciations. I dream of one day correcting a foreigner who mispronounces Ofuure, saying, “No, no, it’s awe-phoo-ray.” I long for a time when these big French or Italian names aren’t the only ones that come to mind when someone mentions “designer.”
Here are five reasons why Ofuure is Ordinary People’s Designer of the Week.
Five Reasons Ofuure is Ordinary People’s Nigerian Fashion Designer of the Week.
Their Designs Do Not Look “Sewn”
Corsets have become a prominent fashion trend in Nigeria, accentuating the figures of Nigerian women with striking effect. However, there is a growing desire for a new perspective on this style. Corsets often convey a sense of being custom-made, leading to a look that may seem overly constructed.
As someone who prefers to avoid the complexities of custom tailoring, I find it frustrating when garments appear visibly hand-sewn. In contrast, Ofuure stands out for its ability to create dresses that fit impeccably while maintaining a natural and refined appearance, avoiding the overly artificial look that can sometimes accompany bespoke clothing.
Take the Bade African Print Off-Shoulder Puffy Mini Dress from Ofure’s Love Summer Collection. It’s body-con and accentuates the figure, yet the waist is naturally cinched, giving it a polished look without appearing forced.
Similarly, the Lily African Print One Sleeve Ruffle Mini Dress defines curves elegantly without excessive dramatics or discomfort. The model has a tiny waist but she doesn't look like she is struggling to breathe or like somethin unnatural is pulling it all together. Her curves are defined without all the dramatics.
Often, even off-the-rack dresses can appear obviously "sewn." Many designers struggle to create garments that fit seamlessly without looking overly plastic or unrealistic. Ofuure excels in achieving this balance, delivering dresses that fit impeccably while maintaining a natural and comfortable appearance.
2. Because It’s African Doesn't Mean It has To Be Print
Gone are the days when African attire was synonymous with just traditional prints. Ofuure’s Omonigho Collection marks a bold departure from this norm, embracing Afro-futuristic designs that truly resonate with contemporary fashion. This collection features soft, colorful fabrics that cater to diverse tastes. Whether you’re someone who adores vibrant pinks and enjoys showing a bit of skin, or if you prefer classic black and more modest cuts, there’s something here for you.
The Omonigho Collection strikes a perfect balance between simplicity and sophistication. It showcases designs that are neither overly extravagant nor excessively minimalist, achieving a timeless elegance effortlessly. Each piece is stylish yet understated, making it a standout choice for anyone looking to refresh their wardrobe with a touch of modernity.
3. Ofuure is Thinking About You
They are thinking about you, they are thinking about where you want to go. And their Shakara Resort collection knows we want to go to the beach, we want to go on a tropical, blue-sky vacation. Ofure’s Shakara Resort Collection is a testament to their understanding of contemporary needs.
This collection, featuring scarves, bikinis, chiffon skirts, wide-leg pants, and kimonos, caters to those dreaming of tropical retreats. With both plain colours and exquisite prints, it’s designed for anyone envisioning themselves lounging on a sunlit beach or exploring a scenic getaway.
4. Inclusive Designs for All Body Types
Ofuure stands out by creating designs that flatter a variety of body types, unlike some Nigerian fashion designers who focus solely on hourglass figures. Their creative use of fabrics, colors, and prints presents a strong African aesthetic while embracing a futuristic approach. Ofure takes everyday designs and makes them unique, ensuring that every woman finds something that suits her style and shape.
5. Versatile Fashion Choices
Whether you’re searching for the perfect wedding guest dress, elegant swimsuits for a summer escape, or trendy outfits for everyday wear, Ofuure offers a range of options. Their attention to detail and commitment to fashion innovation ensure that they have something for just about any occasion.
Conclusion
In conclusion, Ofuure’s ability to create Afro-futuristic designs, their knack for making everyday styles uniquely their own, and their attention to crafting clothes that fit naturally on any body type are why they are Ordinary People’s Designer of the Week.
Comments